From pressure to presence
Mental-performance coaching that helps competitive athletes understand themselves and perform with greater confidence, clarity, and freedom under pressure.
The Evolve Your Game Method
THE PERSON COMES BEFORE THE PROGRAM
Every athlete experiences pressure differently. I begin by listening—to the person, the body, and the game. Together, we recognize what matters now and create one practical next step.
Connection before correction. Awareness before change. One experience. One next step.
HOW SPORTMIND WORKS
The Rituals of Flow Workshop
A 2-day interactive experience designed to reset your body, mind, and focus. When you join, you also get full access to the online course The Rituals of Flow.
BENEFITS:
EXPLORE THE RITUALS OF FLOWWhat You’ll Learn inside rituals of flow
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DAY 1:
Foundations of Flow
Uncover the inner architecture of performance—how focus, intention, and the body-mind connection work together. You’ll recognize unconscious habits, design intention-driven rituals, and align with your true target.
DAY 2:
Ritual Practice & Integration
Take the teachings from theory to practice. You’ll design your personal ritual, learn to enter your Zone of Genius, and track the outcomes of your transformation.
Choose your path
Begin with Rituals of Flow, then follow the path that fits your practice.
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Next step
Deepen the Practice
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Trusted by Leaders, Athletes & Entrepreneurs
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From 1985 to 1990, Tonio served as one of my coaches and helped improve my clay-court game. His knowledge and understanding of how to approach clay-court tennis proved invaluable. With Tonio's help, I won my first Grand Slam title at Roland Garros in 1987 and earned the World No. 1 ranking. After my French Open victory, Tonio and I traveled together to tournaments in Hamburg, Berlin, Paris, and New York. We have remained friends and continue to train together before my charitable exhibition matches.
STEFANIE GRAF
WTA #1 | 22 Grand Slam titles | Golden Slam 1988 at the Olympic Games in Seoul.
I met Tonio at the age of 17, when we were both beginning our professional tennis careers. I have had the privilege of witnessing his journey ever since. He was a conscientious player, and he brought that same dedication to his development as a tennis coach. He has invested countless hours in understanding every aspect of the game, particularly the role of the individual within it. Tonio will share the very best of his knowledge and experience. It is an opportunity well worth taking.
JOEL FIGUERAS
TENNIS DIRECTOR OF THE RAFA NADAL ACADEMY BY MOVISTAR
I had the opportunity to spend three seasons with Tonio during the German Tennis League. One of his greatest strengths was his ability to understand my game, recognize my potential, and help me perform at the highest level of my abilities. His empathy and personal approach made him a valuable coach to have by my side.
MARC LOPEZ
#3 IN THE ATP TOUR DOUBLES RANKING
I have known Tonio since I was 11 years old. He is an absolute pleasure to work with. After just a few sessions, I noticed a dramatic improvement in my game. He has an exceptional ability to identify what you're doing wrong and explain how to correct it. He is a positive and encouraging coach who always provides constructive feedback. He takes the time to talk you through every challenge and continues working with you until specific issues are resolved. Overall, I highly recommend Tonio as a coach!
ZANE KHAN
FORMER #16 ITF JUNIOR.
I started working with Tonio in August 2020, and we immediately developed a strong connection, discovering many similarities in our personalities. First and foremost, Tonio is an exceptional person who genuinely wants the best for me. Throughout our journey together, he has shared invaluable knowledge and wisdom that have helped me grow both as a player and as a person.
He has taught me how to approach the game in a way that suits my unique playing style. He is the only coach who recognized that my defensive game and fighting spirit are true strengths—qualities I should embrace rather than change. He has also helped me improve my positioning and taught me how to move forward and transition to the net more effectively.
With Tonio’s guidance, I recently became the No. 1 NCAA singles player in the country. I’m excited to continue our journey together and pursue even greater success on the professional tour.
LIAM DRAXL
TOP 10 JUNIOR ITF. #1 NCAA SINGLES PLAYER IN AMERICAN COLLEGE.
"I met Tonio in 2013, and since then we have stayed in close contact. His passion for continuously improving as a coach is one of his greatest strengths. That dedication has given him extensive knowledge of the technical, physical, and mental aspects of the game. His experience on the professional tour as a former player, combined with his commitment to developing his coaching skills, makes him one of the best coaches in the world. I have learned a great deal from him by sharing experiences, methodologies, and perspectives on both tennis and life. Tonio is truly a top coach for players at every level."
JOAN ALBERT VILOCA
ATP COACH /ALUMNI/ATP #47
"Tonio is, first and foremost, a truly inspirational person. He has a calm and thoughtful approach to working with every individual he coaches. His two books have had a profound influence on the way I approach my own coaching. The opportunity he is now giving parents and players to benefit from his lifetime of experience in tennis is one you do not want to miss. Tonio is the kind of person I would trust to coach my own children as they grow up."
ADAM BLICHER
AWARDED WITH THE PAUL ARBER YOUNG COACHES AWARD
Tonio is an exceptionally rare individual—a world-class tennis and mental performance coach. I could spend a great deal of time talking about his human qualities, which are truly exceptional. More specifically, as a coach, Tonio has a unique ability to simplify complex problems into practical, easy-to-understand solutions. He does this with confidence, clarity, and calmness. The time and dedication Tonio has invested in educating himself are second to none in the industry, and this is evident in every interaction you have with him. Throughout all my travels, I have never met another person or coach like Tonio, and I recommend him without hesitation.
CHRIS BEGG
INTERNATIONAL TRAVELLING COACH
Being around Tonio opened my eyes to aspects of tennis I had never fully understood before. It inspired me to research more and learn as much as I could about developing my players. I began to understand what truly makes a player successful, and my perspective on the game shifted to a much deeper level. I also came to appreciate how important the mental side of the game is for every player. My time with Tonio helped shape me into the coach I am today, and I am incredibly grateful for the opportunity to have learned from him.
SHARIQ KHAN
COACH OF FARIS AND ZANE KHAN
Tonio was, and continues to be, like a second father to me. He always took the time to listen, whether I wanted to talk about personal matters or tennis. His advice was always thoughtful and invaluable. Whenever I lost, he helped rebuild my confidence, encouraged me to keep working hard, and reminded me that the next opportunity would be better if I continued believing in myself. My parents also valued his advice and learned from his experience. I feel incredibly fortunate to have had Tonio in my life as both a coach and a mentor. He has a remarkable ability to understand his students and guide them both on and off the court.
LAURA SADRIA
TENNIS PLAYER
Hello, I’m Marcos Garrido, a Chilean psychologist and sports coach. I would like to express my gratitude for the training program that José Antonio Fernández made available to our team of psychologists. After these three months of training, there was a clear before and after. We became stronger as a team, worked with much greater focus and determination toward both our individual and collective goals, and experienced a truly meaningful transformation in the way we worked together. I sincerely hope many more people have the opportunity to benefit from this program, Evolve Your Game.
MARCOS GARRIDO
PSYCHOLOGIST & SPORTS COACH
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From Pressure → Presence
Download your free copy of The Rituals of Flow, Free Guide and discover the daily rituals behind focus, presence, and high performance.
